IACT College – Astro Shaw & Golden Screen Cinemas

Ola Bola Movie Screening

40 mass communication students from IACT College were assigned a project in their marketing management subject, to suggest marketing strategies to Projek57. The assignment was designed as a competition amongst the students.

At the same time, for Merdeka 2016, GSC Cinemas and Astro Shaw collaborated with Projek57 on the rescreening of Ola Bola, where our T-shirts were packaged together with cinema tickets. Projek57 was also offered airtime to screen its own cinema advertisement in conjunction with this collaboration.

The winning team of mass communication students from IACT College was then given the opportunity to produce a 60 second long cinema advertisement for Projek57. The students were given full freedom from storyboard, scouting locations, inviting celebrities to editing and conversion for cinema, and even included an original short written piano score by one of the students.

On 30th August 2016, the cinema advertisement was played before the rescreening of Ola Bola at GSC Cinema, with the names of each of the students credited on the big screen.